Suggested Certification for Digital / Internet Marketing

Google AdWords Certification, Google Analytics Certification, HubSpot Content Marketing Certification, HubSpot Inbound Marketing Certification, Hootsuite Social Media Marketing Certifications, Copyblogger Certified Content Marketer, Content Marketing Institute Online Certification
Recommended Book for Digital / Internet Marketing

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Recommended Book 1 for Digital / Internet Marketing

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Interview Questions and Answers

Remarketing (or retargeting) is a strategy of showing ads to people who have previously visited your website or interacted with your brand online. It helps re-engage potential customers who have shown interest but havent yet made a purchase or conversion.

A landing page is a standalone web page created specifically for a marketing or advertising campaign. Its important because it directs visitors to a focused offer and increases the chances of conversion.

Stay up-to-date by reading industry blogs, attending webinars and conferences, following thought leaders on social media, and experimenting with new technologies and platforms.

Mobile marketing involves optimizing marketing efforts for mobile devices, such as smartphones and tablets. Its important because a large and growing percentage of internet users access the web primarily through mobile devices.

Common mistakes include not having a clear strategy, ignoring data and analytics, not optimizing for mobile, neglecting SEO, failing to engage with your audience, and using outdated tactics.

Influencer marketing involves collaborating with individuals who have a significant following and influence within a specific niche to promote your brand or products to their audience.

ROI (Return on Investment) is calculated by dividing the profit generated from a digital marketing campaign by the cost of the campaign and multiplying by 100. (ROI = (Profit / Cost) x 100)

A/B testing (also known as split testing) is a method of comparing two versions of a webpage, email, or ad to see which one performs better. It involves showing different versions to different segments of your audience and analyzing the results to determine the most effective version.

Success is measured using key performance indicators (KPIs) such as website traffic, conversion rates, lead generation, sales, engagement metrics (likes, shares, comments), and return on investment (ROI).

Important tools include Google Analytics, Google Search Console, Google Ads, SEMrush, Ahrefs, Mailchimp, HubSpot, and social media management platforms like Hootsuite and Buffer.

Identify your target audience by conducting market research, analyzing customer data, creating buyer personas, and using tools like Google Analytics and social media insights to understand demographics, interests, and behaviors.

Conversion rate optimization (CRO) is the process of optimizing your website or landing pages to increase the percentage of visitors who complete a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter.

Social media marketing helps build brand awareness, drive website traffic, generate leads, improve customer engagement, and provide customer support. It also allows for targeted advertising and audience insights.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Email marketing involves sending commercial messages to a group of people via email. It remains highly effective for nurturing leads, promoting products or services, announcing updates, and building relationships with customers.

PPC (Pay-Per-Click) advertising is an online advertising model where advertisers pay a fee each time one of their ads is clicked. Search engine advertising (e.g., Google Ads) is a common form of PPC.

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and websites to connect with current and prospective customers.

Key components include SEO (Search Engine Optimization), SEM (Search Engine Marketing), Social Media Marketing, Content Marketing, Email Marketing, PPC (Pay-Per-Click) Advertising, and Analytics.

SEO (Search Engine Optimization) is the practice of optimizing your website to rank higher in search engine results pages (SERPs). Its important because higher rankings lead to increased organic (unpaid) traffic and visibility.

SEM (Search Engine Marketing) is a broader term that encompasses both SEO and paid advertising on search engines. SEM aims to improve website visibility through both organic and paid methods, while SEO focuses solely on organic ranking.

The use of the Internet, mobile devices, social media, search engines, and other platforms to attract customers is digital marketing.

Content Marketing, SEO, SEM, SMM, PPC, Affiliate Marketing, E-mail Marketing, and Instant Messaging Marketing.

Search engine marketing is a form of digital marketing that aims at the promotion of websites by increasing their visibility in search engine results pages primarily through paid methods.

Social media optimization ( SMO) is the use of social media channels to maintain the message and online presence of a company and expand it. Social media optimization can be used as a digital marketing tool to raise awareness of new goods and services, co

The main difference between SEM vs. SEO is that SEM is a paid strategy and SEO is an organic strategy.

The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is free while traffic generated from PPC is not free you have to pay a cost per click.

- Page Title.
- Page Descriptions.
- Headings & Content.
- Images Titles & Alt Text.
- URLs.

A keyword is a term used in digital marketing to describe a word or a group of terms used in a search engine or search bar by an Internet user to perform a search. Keywords are very important in an SEO strategy and should be the centre of any copy (prese

MailChimp - email marketing technology.
- HubSpot - Marketing, sales and CRM software, HubSpot has become one of the top players.
- Trello.
- Hootsuite - schedule social media posts in advance.
- Google Analytics.
- KISSmetrics - digital ma

Examples of digital marketing:
- Social Media Marketing (SMM)
- Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM)
- Email Marketing.
- Marketing Automation.
- Digital Advertising.
- Content Marketing.

A digital marketing process is a term to explain the steps to achieve a digital strategy. You might have a digital marketing method to curate content, schedule posts, and engage with your audience as part of your social media strategy.

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.

Google Ads is a Google-developed online advertising network where marketers offer to bring web users short commercials, service deals, product lists, or videos. It can position advertisements in search engine results, such as Google Search, as well as on

Running a Google Ads campaign does not help your SEO rankings.

On-page SEO focuses on optimizing the parts of your website that are under your control, while off-page SEO focuses on growing the authority of your domain through content creation and earning backlinks from other websites.

Online Reputation Management ( ORM) blends conventional marketing and public relations with search engine marketing; it involves managing the search engine results to protect company's brand reputation from negative exposure online.

In both the ad headline and in the body text, use the target keyword at least once. At the start of the ad copy, provide action words such as \"sign up\" so that the user knows what to expect when they press. Match these to your objectives for the PPC st

The first is that paid ads appear at the top of the page, above the organic listings influenced by SEO. The second is that traffic from organic via SEO is free, whereas traffic from PPC has a cost for each click. In many cases, SEO and PPC work best when

Explain with examples that sync with the job description.

The most common software sizing methodology has been counting the lines of code written in the application source. Another approach is to do Functional Size Measurement, to express the functionality size as a number by performing Function point analysis.

Online sales, Online-to-store sales, Leads from Web forms, Leads and sales from phone calls, Leads from live chats.